What is Rouje？
Rouje is a French brand created by a popular Instagrammer, Jeanne Damas. One of their iconic items is cute dresses and boot-cut jeans, which is essential for the Parisian style. Furthermore, they’ve launched cosmetic lines. Lip palettes are especially outstanding.
In the beginning, Rouje was available only online. Now they’ve opened the store in the 2nd arrondissement in Paris, so you can check their entire collection. Also, some of their collections and cosmetics are available at Galeries Lafayette Champs Elysees.
One of the good things to shop at the physical store is that you can actually try the cosmetics and see its color and texture. One of Rouje’s most popular cosmetics is the four-color lip palettes. The lip palette costs 39€, and the lipstick costs 25€.
Dresses cost around 150€ to 200€
Tops are from 60€ to 130€
Jeans are around 130€
On the day when I visited the store, there was a photo book release event, so I was able to meet Jeanne.
Next to the boutique, there is also a restaurant designed by Jeanne, where you can enjoy your meal.
11 bis Rue Bachaumont, 75002 Paris See on Google Map