Italian brands
①Golden Goose
Golden Goose is a shoe brand founded in 2000 by two Venetian designers. Their vintage-like sneakers with stars are quite popular among Milanese. And in Milan, you’ll see many people wearing their shoes. It is also available at some multi-brand shops in Japan.
https://www.goldengoosedeluxebrand.com/it/en/shop/donna
Via Cusani, 2, 20121 Milano MI
②forte_forte
forte_forte has a headquarter in Veneto, Italy. It features a feminine silhouette and gentle colors. It is also available in some multi-brand shops such as Ron Herman in Japan.
https://www.forte-forte.com/it_en/
Via Ponte Vetero, 1, 20121 Milano MI
③Brandy Melville
Their minimal design reminds of California. It is often thought that it’s an American brand, but it was actually born in Italy. It is very popular for people in their teens to 20s who like casual clothes. White T-shirt, which is nothing, once wears it, it feels like “I was looking for this silhouette!”, And the silhouette and length are exquisite. I realized in Europe, there are often no xs size clothes, and clothes are bigger than these in Japan. But most of their clothes are made small, so I definitely recommend this brand for those who are often struggling to find small size. The price is also reasonable. There are 3 stores in the center of Milan.
https://www.brandymelvilleusa.com/
Via Statuto, 16, 20121 Milano MI
④Pinko
Pinko was born in the ’80s. They have 250 stores in Italy and abroad. There are many clothes with a strong and sexy taste.
⑤Liu jo
⑥Intimissimi
Intimissimi is one of the Italian lingerie brands that are also well-known in Japan. The collection, which focuses on simple and essential colors, is popular with people of all ages. You can buy it at a much lower price than you can buy in Japan. There are about 8 stores in the center of Milan. The one near Milan Cathedral (check the address below!) is the largest and has the best selection.
https://www.instagram.com/intimissimiofficial/?hl=en
Via S. Paolo, 1, 20121 Milano MI, Italia
Brands that are not originally from Italy, but you must check in Milan
①& other stories
And Other Stories is one of the H&M group’s brands. It is one of the most popular shops in Milan. Their collection is designed in Paris, Stockholm, Los Angeles, etc. The silhouette is beautiful and the colors are abundant, with a simple design. Many clothes are easy to wear in a wide range of ages. You can buy not only clothes but also cosmetics and body care items.
https://www.stories.com/en_eur/index.html
②Oysho
The lingerie shop Oysho is one of Inditex’s brands, such as Zara. They also have a wide range of cute sportswear that is perfect for yoga and running. Swimwear is also available in summer, so be sure to check it out.
https://www.oysho.com/it/en/
Piazza S. Babila, 5, 20121 Milano MI
Multi-brand shops
①10 Corso Como
This is the most famous multi-brand shop in Milan. There is also a restaurant, cafe, and bookstore, which is recommended.
http://www.10corsocomo.com/
Corso Como, 10, 20154 Milano MI
②Imarika
It’s often not in many guidebooks, but it’s my favorite shop. They carry a wide range of items from well-known brands to emerging brands that are not well known yet. Overall their selection is very feminine. Especially in summer, beautiful dresses with tropical colors are lined up. This shop has been in Milan for 40 years. The woman on the left side of the photo is the founder, and their collection is selected by her. Students attending a fashion school in Milan often visit this shop to find out about new brands.
https://www.instagram.com/imarika_milano/
Via Giovanni Morelli, 1, 20129 Milano MI
③Antonia
https://antonia.it/jp
VIA CUSANI 5, PALAZZO CAGNOLA 20121
④Merry Go Round
This is also a popular multi-brand shop in Milan.
http://www.merrygoroundmi.it/merrygoroundmi.it/HOME.html
Via Larga, 8, 20122 Milano MI
Vintage
①Cavalli e Nastri
Cavalli e Nastri is one of the most popular vintage shops in Milan. There are 2 stores in Milan.
https://cavallienastri.com/
Via Brera, 2, 20121 Milano MI
Via Gian Giacomo Mora, 12, 20123 Milano MI
②Bivio
Bivio is a second-handed shop in Milan. If you are lucky, you can buy a luxury brand’s items at a great deal. There are two stores in Milan.
https://www.instagram.com/bivio_milano/?hl=en
Via Gian Giacomo Mora, 4, 20123 Milano MI
Via Lambro, 12, 20129 Milano MI
③Madame Pauline Vintage
Madame Pauline Vintage is a vintage shop just a short walk from Sforzesco Castle. The shop itself is small, but there are a lot of cute and well-conditioned vintage items.
http://www.madamepaulinevintage.it/
Foro Buonaparte 74, Milano
Outlet
DT Intrend
DT Intrend is an outlet of the Max Mara group. You can find items at a great price from Max Mara, Max & Co., Weekend Max Mara, and so on.
https://www.google.com/search?tbm=lcl&ei=7hhgXPoYw6yDB8KxnMAC&q=DT+Intrend&oq=DT+Intrend&gs_l=psy-ab.3…33672.33899.0.34006.0.0.0.0.0.0.0.0..0.0….0…1c.1j2.64.psy-ab..0.0.0….0.Fmn9L8xMX7Y#rlfi=hd:;si:11086095505964713536;mv:!1m2!1d45.465239677319026!2d9.1968668177165!2m2!1d45.46487972268097!2d9.196353582283498
Galleria S. Carlo, 6, 20122 Milano MI